Stay tuned ... the Golden Globes air Sunday night. “You have to serve good face no matter where you’re standing, because you’re inevitably in someone’s shot.”. © 2020 E! In plain terms, the model is suing the company for using her image as the focal point of a global marketing campaign, which was inspired by Kelleth's viral moment on the red carpet of the award show. Here are six facts from the video above from The Story of Stuff Project that I'll definitely remember next time I'm tempted to buy bottled water. Some folks -- like Jamie Lee Curtis -- were unhappy with the blatant PR stunt and product placement, but the controversy got even worse when Kelleth sued Fiji ... claiming it continued to use her name and likeness for promotion without her permission. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Throughout our history, we have had a sterling reputation working with talent. According to the suit, Fiji also “pressured Steinbach into video recording a fake signing of a fake document to simulate Steinbach signing on as a Fiji Water Ambassador.” Her legal team alleges the document was not legally binding and later destroyed by Cuthbert. (CNN)Glenn Close may have snagged the Golden Globe for best actress in a drama movie and Christian Bale won for best actor in a comedy. Model Kelleth Cuthbert — whose real name is Kelly Steinbach — became a viral meme known as the "Fiji Water Girl" at the 2019 Golden Globes in January. In short, the 31-year-old claims she never agreed to be the face of a worldwide marketing campaign, despite photobombing stars at the 2019 Golden Globes. Fiji Water profited from using Kelleth's image without consent and she is legally entitled to damages and profits from the use of her image. We are confident that we will prevail in Court. Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Golden Globes Ditched Fiji, But Don't Blame 'Fiji Water Girl' Golden Globes 2020 Don't Blame 'Fiji Water Girl' For Our New Water Sponsor. It ain't Fiji Water Girl's fault that celebs won't be getting their thirsts quenched by Fiji at the Golden Globes this year. © 2020 EHM PRODUCTIONS,INC. Fiji Water Girl is now suing the brand. "Kelleth will not be bullied by Fiji Water, the Wonderful Company, or its billionaire owners," the statement read. This most recent development raises the possibility that she will have to serve that good face in court. Stay Thirsty: Looking Back on Fiji Girl's Epic Photobombs at the Golden Globes, Stefanie Keenan/Getty Images for FIJI Water, Photo by Stefanie Keenan/Getty Images for FIJI Water. They eventually came to an agreement, but it left a bad impression. Posthumously Tells Fans to Keep the Faith. ", "Suing Fiji Water was a last resort for Ms. Cuthbert who had hoped to discretely resolve this dispute," the lawyer continued, echoing past remarks. Additionally, her legal team estimates that she generated more than $12 million worth of brand exposure from her work on the red carpet. Fiji Water’s Controversy. The woman in blue emerged as the star of the 76th annual Golden Globe® Awards, At the start of the night, she posted a picture of herself on Instagram, captioning it: "Not the worst way to spend a Sunday... #goldenglobesfijigirl #fijiwatergirl". ""After the Golden Globes social media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated," the statement said. Not the worst way to spend a Sunday... #goldenglobesfijigirl #fijiwatergirl, A post shared by Kelleth Cuthbert (@kellethcuthbert) on Jan 6, 2019 at 5:25pm PST, It was not a dream. ... — Nate Nickolai (@natenickolai) January 14, 2019. This isn't Kelleth's, whose real name is actually Kelly Steinbach, first brush with controversy. "Fiji Water created cardboard cutouts of Kelleth to advertise and market their product. Throughout our history, we have had a sterling reputation working with talent.”. "We are confident that we will prevail in court. I gave you the most entertaining Sunday of 2019.#GoldenGlobes pic.twitter.com/62DshTQkEe, We're so glad everyone is talking about our water! Models make a living off the use of their image. Mere days after news broke that influencers associated with Fyre Festival might have to testify as part of Fyre’s bankruptcy filing, a more recent controversial brand ambassador is taking her own legal measures. Throughout our history, we have had a sterling reputation working with talent.”. Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. She made headlines again earlier this month when she decided to sue the company for unauthorized use of her likeness and identity, but she is now also being countersued by the bottled water company. Celebs at the upcoming "Golden Globe Awards" won't be getting their thirsts quenched by bottles of Fiji this year ... but it ain't "Fiji Water Girl's" fault. In 2010, the Fijian government tried to raise taxes again, and Fiji shut down its plant for a short period of time. © Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. Fiji Water disputed the accusations in a company statement, calling the lawsuit “frivolous” and “entirely without merit.”, “After the Golden Globes social media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated,” the statement, obtained by CBS MoneyWatch, reads. The artesian water brand is not the official H2O sponsor at the 2020 Golden Globes -- that honor now goes to Icelandic Glacial -- but the reason, we're told, has nothing to do with Fiji's controversy and eventual fallout with its model, Kelleth Cuthbert (real name Kelly Steinbach). “There’s photographers everywhere on the red carpet, and no matter where you stand, you get caught in the crossfire,” she said. She also said that the viral moment from the Golden Globes led to at least $12 million in brand exposure for the company and she would like her fair share.Fiji Water dismissed Steinbach's claims, and responded in kind with a countersuit, saying the model reneged on a valid agreement between herself and the company and alleging she is now attempting to "extort close to half a million dollars from Fiji. "I knew why there was a photographer poised there and I moved away as I said out loud that I didn't want to be doing advertising for either," the Halloween star claimed. Later revealed as an LA-based model, Kelleth Cuthbert pulled off the brazen publicity stunt by continuously posing with a tray of bottles of Fiji Water intended for the thirsty guests. After the Golden Globes social-media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated. Variety and the Flying V logos are trademarks of Variety Media, LLC. In 2006, a controversy aroused when an advertisement claimed that this particular water is labeled as Fiji because it is not bottled in Cleveland. Fiji Water vs. Fiji Water Girl: In Another Twist, The Company Files a Countersuit The model shot to fame for photobombing celebs at the 2019 Golden Globes. Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. And here she is again with actress Holly Taylor. 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