There are plenty of reasons retailers can benefit from writing a business plan —you’ll need one if you’re seeking a loan or investment. How often do you buy new clothes / dresses? We have all the needed industrial sewing machines, pattern maker for clothes, heat transfer machines for Tee shirts, industrial pressing irons and all the needed machines and tools. Labor productivity also more than doubled over that period in U.S. textile mills and nearly doubled in footwear manufacturing sector as well. In view of that, we are set out to achieve the following market goals: What we aim to achieve from our market efforts are as follows: The fact that our goal is to establish a clothing label that will compete favorably with international clothing labels like Ralph Lauren, Tommy Hilfiger, Hugo Boss, Gap, Mango and Calvin Kline et al at the global stage means that we should be willing to spend more on marketing our clothing line label / clothes hence we have set aside a budget of 50,000 US dollars for marketing. Business Plan For A Fashion Brand Case: MW Oy Bachelor's Thesis in International Business, 85 pages, 3 pages of appendices Spring 2012 ABSTRACT This thesis copes with finding a niche market in Finnish fashion industry and based on the findings, a business idea is generated as well as a business plan is Classic Label™ Clothing Line™ is an international clothing line that will be located in Huston, Texas. In the 2010 alone, the global market for textiles made from organically grown cotton was worth well over $5 billion; that goes to show how big the industry is. The purpose of this business plan is to secure a $27,000 ACCION loan. Presently, our clothing line business has been duly registered and we have the entire required legal document to fully operate the business in Los Angeles, California. Online boutiques or brick and mortar boutiques? Ajaero Tony Martins is an Entrepreneur, Real Estate Developer and Investor; with a passion for sharing his knowledge with budding entrepreneurs. No doubt the clothing line industry has the widest range of customers; everybody on planet earth wears clothes howbeit different designs, quality and style. Rewarding them could be giving them discounts on every purchase they make and also giving them gifts during special occasions. Our marketing goals is closely related to our mission statement and it is to establish a clothing line that will make available a wide range of clothes for male, female, young adults and children; a clothing label that will compete favorably with international clothing labels like Ralph Lauren, Tommy Hilfiger, Hugo Boss, Gap, Mango and Calvin Kline et al at the global stage. We are set to go into full swing production of clothes on the 5th of January, 2016 and currently our fashion designers and tailors are all undergoing technical training and they will be rounding up by the second week of December. If not what areas would you want us to improve on. Our latest machines and equipment also count towards our advantage especially when it comes to competing with clothing line within the same category that we operate. We were able to out rightly buy over the facility with the help of our bank.Classic Label™ Clothing Line™ will be involved in the production of clothes (casual, corporate, sport clothes et al) that will meet the needs of male, female, young adult and children. 0000064773 00000 n
Part of our marketing strategies which is clearly stated in our business plans is to ensure that we offer our customers incentives in order for us to retain them and of course continue to generate repeated sales from them and also to attract new customers. 0000056853 00000 n
Ensures that we only roll out to the market good quality clothes free from defects, Ensure we get feedbacks from our customers at all times. Here is a list of our products; Our vision is to establish a clothing line whose brand will not only be accepted in the United States of America, but also in other parts of the world. Just like any other business, one of the major threats that we are likely going to face is economic downturn. We have conducted our market research and survey and we will ensure that our clothing label is well accepted in the market place. Download and edit this free clothing and retail sample business plan PDF or Word doc now, or visit Bplans’ gallery of more than 500 sample business plans if you’re looking for more options. Give our customers the options to choose from a wide range of colors, sizes, and designs et al. Because of the nature of business we are involved in and the brand we want to build, we are able to hire the services of an HR and Business consultant with bias in fashion and retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. We will do all we can to ensure that we only release high quality clothes without any factory error. Statistics has it that in 2010, American households spent an average of $1,700 on apparel, footwear, and related fashion products and services. In this article, we will be analyzing and drafting a sample clothing line marketing plan backed up by actionable guerrilla marketing ideas for clothing line businesses. 0000080251 00000 n
Warranty on all customized clothes purchased from us. Opportunity to order customized clothes for special occasions either as individual or in group. De Kliek Style Studio womens clothing boutique business plan executive summary. Make use of effective customer relationship management (CRM) software to effectively manage our clientele base. How much are you willing to pay for a customized dress? Where do you buy your clothes from? The bureau of statistics stated that employment in the U.S. apparel manufacturing industry has declined by more than 80 percent (from about 900,000 to 150,000 jobs) over the past twenty years. The fact that our clothing line will be designed for both the high profile customers and the low profile customers means that we will go into both mass production of clothes and also go into customized production of clothes specifically for high profile clients such as celebrities and top politicians et al. We will work hard to ensure that Classic Label™ Clothing Line is not just accepted nationally in the united states of America, but also in other parts of the world. Are you satisfied with our customer service delivery? 0000004001 00000 n
Possible Questions We Intend Asking Our Customers During Our Market Survey. • learn basic marketing strategies for small business. 0000004435 00000 n
Going forward, we will budget between 10 percent and 15 percent of our annual income towards marketing our clothes. We have a call center and walking center where anyone who purchase our clothes can call in or visit to lodge their complaints if they have any and as a matter of fact they will get a replacement right on the spot. 0000008002 00000 n
• identify marketing opportunities suited to your business model. No doubt, it is pretty difficult to form any strategic marketing alliance with a competitor in the clothing line industry simply because every clothing label will do all they can to take advantage of the available market as much as they can even if it means altering their design to fit into the latest fashion trend. A major weakness that may count against us is the fact that we are a new clothing line company and we don’t have the financial capacity to compete with multi – billion dollars fashion label like Ralph Lauren, Tommy Hilfiger, Hugo Boss, Gap, Mango and Calvin Kline et al when it comes to controlling the market. 0000037664 00000 n
• create a marketing plan for your business. He is the Executive Producer @JanellaTV and also doubles as the CEO, POJAS Properties Ltd. How Much It Cost to Open a Leggings Business, Can You Rebrand Gildan Fruit of Loom or Other Brands Clothing, A Sample Leggings Manufacturing Business Plan Template, Starting a Denim Line (Jeans Brand) Business, How to Private Label Clothing Line Successfully in 7 Steps, Starting a Maternity Wear Company – Sample Business Plan Template, How to Prevent Competitors from Stealing Your Clothing Designs, 9 Steps to Find a Professional Designer for a Clothing Line, Writing a Marketing Plan for a Clothing Line – Sample Template, 10 Challenges You Will Face When Starting a Clothing Line, 10. 0000004173 00000 n
For example, a clothing label that is specialized only in producing African native attires may likely enter into a strategic marketing alliance with a clothing line that is into the production corporate wares.
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