The Apple SWOT analysis presents the analysis of this innovative company and how it is the leading the market in technology. The top brand of the world, Apple has many more strengths then weaknesses. It implies that a proper analysis of both the internal as well as external environment of the market is essential before undertaking any major decisions to market the product (Smith and Zook, 2011). Being the number 1 company in the world is not easy and you are going to face competition especially from other brands. Let's stay in touch :). Market positioning is related to the arrangement of the product in order to have a clear desirable and distinctive position in the minds of the consumer in better way that the other competing products (Sengupta, 2005). This social trend among the consumer indicates a favourable position with respect to companies that develops these IT equipments. Apple Inc is a multinational organisation that is highly popular in the electronics industry for developing revolutionary electronic products. The SWOT or strategic analysis of Apple showed that the major key strengths of Apple Inc. that comes from the quality and uniqueness of the Apple iPhone. For over 30 years, Apple has been significantly relying on an external advertising agency TBWA/Chiat/Day help for launching its marketing and advertising campaigns. 2018 Annual Data Breach Year-End Review. Most valuable brand . Available at: https://microsoft. Mac products are the second largest companyâs product category by revenue, generating 9.9% of the total companyâs revenue. The Worldâs 50 Most Innovative Companies 2018.Available at: https://www.fastcompany.com/, Forbes (2020). It should be positioned as a distinctive product with innovative features offered by it such as ratina display, longer battery life etc. 3. In order to effectively launch the product, an appropriate marketing strategy is highly essential. Available at: https://www.forbes.com/, Graham, M. at CNBC (2019). According to Interbrand[4] and Forbes[5], the Apple brand is worth US$234.241 billion and US$205.5 billion, respectively. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Apple Inc – Apple SWOT analysis, SWOT analysis of Baidu - Baidu SWOT analysis, SWOT analysis of Marriott International Inc, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas. In addition to this, Amazon’s fire tablet and Barnes & Noble’s nook tablet are known for revolutionizing the entire tablet market (Apple May Finally Be In Trouble: Competition Stepping Up In Tablet Market, 2011). As in case of iPad 3, the most effective marketing strategy for Apple Inc in marketing its product is the combination of market penetration and market development strategy. Since iPad is an Apple’s application, it runs programs that are approved by Apple only. Appleâs excellence in creating spectacular marketing campaigns, its superior advertising capabilities, premium quality products and ability to deliver an excellent customer experience has allowed the company to build the most powerful brand in the world. The rest of the companyâs products include wearables, home and accessories, which account for another 9.4% of the revenue and is the fastest growing Appleâs product category, growing by 41% in 2019. Email: [email protected]strategicmanagementinsight.com. Finally, there will be an implementation and control of marketing plan and recommendation would be provided to further improve the functioning of the organisation. This is because, the intention of the firm is to sell higher products and an effective marketing program is essential for attaining such goals of higher sales. Among the various factors, the most important ones are discussed as follows: The analysis of the external factors indicates that all the major factors such as political, economical, socio-cultural and technological have a direct impact on the electronic products such as tablets and these factors needs to be given adequate attention while marketing such products and services in the market. Technological Factor: The advancement as achieved in the field of technology has significantly improved the expectations of consumers from such technological equipments. In performing the analysis of marketing context, the situation analysis for Apple will be performed including the SWOT analysis for Apple Inc. Apple Inc.âs ability to design and develop its own hardware, software, applications and services allows the company to introduce unique, innovative and easy-to-use products and solutions for its customers. (Other “Only music players” are also finding it hard to exist in the market). iPad 3 is an important electronic device by Apple Inc that is recently launched by the company in order to cover up majority of the market share for tablets. The Wearable Life 2.0. An effective marketing of the newly developed device is essential so that it can be targeted among majority of its customers. Alexa, Google Assistant and Siri will get smarter this year. 2016 Winning Brands - Brand Keys Customer Loyalty Engagement Index. All these features of iPad 3 differentiate it from its earlier versions of iPad (iPad, 2012). The effectiveness of the marketing strategies is highly essential for the success of a product. As for instance, the major brands includes in the tablet markets are Google, LG, Samsung, Acer, Toshiba, Sony and various other local brands. Available at: https://www.fastcompany.com/, Fast Company (2018). Available at: https://www.productchart.com, IDC (2019). You can follow me on Facebook. To occupy the leading position in the entire tablet market for iPad 3. Moreover, Apple has a reputation of developing highly innovative, well designed, and well-functioning products, as well as for delivering a great customer experience and sound financial performance. Appleâs retention rates in the smartphone market are the highest among its major rivals. In 2019, the companyâs net sales through its direct (sales in companyâs 508 stores in 25 countries and sale through online stores) and indirect distribution (sales made by third-party sellers) channels accounted for 31% and 69%, respectively.[1]. This implies that marketing strategies are crucial for businesses and they should pay adequate attention towards developing effective marketing strategies in order to market their products and services. He's been using his knowledge on strategic management and swot analysis to analyze the businesses for the last 5 years. Threats: The main threats to Apple iPad 3 is the increasing competition from the other major players in the industry and the introduction of low cost tablets is also posing significant threats to the success of iPad. Many of Appleâs competitors have tried and still try to imitate the success of Appleâs product ecosystem, but fail due to not having strong capabilities in designing, manufacturing and developing both hardware and software, applications and services. Here's how. Here’s a detailed analysis of Apple’s strengths, weaknesses, opportunities, and threats.
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