They leveraged this success by running a campaign featuring Chinese actor Ryan Zhu. Explore all the design opportunities with ColorWhistle, Explore all the development opportunities with ColorWhistle, Explore all the marketing opportunities with ColorWhistle, Few Notable Reviews From Our Satisfied Customers, Our Detailed Analysis of a Problem and its Solutions, The Most Frequently Asked Questions About Our Services, Get access to our videos which talks about the trends in the industry, Innovative Travel Marketing Campaigns From Around The World. From sadness and neglect at home, his life improves when he is taken on holiday by the family to Jamaica with Thomson, now played with by the young girl and even finding a holiday romance – so ‘discovering his smile’. Tourism Ireland asked a married couple to wear a custom-made technology which had head-mounted cameras during their holiday in Ireland. The ad perfectly reflected the image Thomson aspires to, as well as precisely targeted their target audience. Connect the key touch-points in every customer journey and make your marketing budget work harder. M5G 2K8, © Copyright 2020 PostBeyond Branding/Rebranding Visualization with UseCases – How to build your brand? I enjoy reading a post that will make people think. The website also collected user-generated content of other travelers sharing photos of themselves on their winter trips as well. These holograms are placed in the airports of Amsterdam, Oslo and Rio de Janeiro. It all ties into a big sale; it is all about encouraging consumers to get out and take their ski or beach vacations.”. The catch - every person had to unanimously agree on the location. Their own employees were encouraged to participate in the campaign. In one of Travelocity’s most recent adventures called Cabin Fever: Finding The Cure, the campaign promoted winter getaway deals on Travelocity including skiing and beach locations. In light of this, we have picked 15 of our favourite travel marketing campaigns from around the world that we think you'll love. Explore Georgia wanted to position itself as the most pet-friendly state in America. But, Tourism Quebec wanted to show people that traveling can be more than just visual experience. Here’s a roundup of five travel and tourism marketing campaigns you should check out. Cheapflights and agency Uncle Grey designed an ad banner that appeared on articles about sports, art, music events and relevant publications. From online to offline and social to video, the travel sector has created some great marketing strategies over the last century. Here are some of the most innovative travel social media campaigns. The bot utilized seven APIs. TV spot' here. A simple idea, but it proved how easily personal touches can leave a positive impression and improve brand image. Most notably, right on their website homepage is the message of “Empowering Your Well-Being.” Even when you’re looking to book a stay, the message includes “Stay Well at Westin.”. Listening in, WestJet Staff then rushed off to buy these gifts so when their plane landed, their gifts were left waiting for them on the luggage carousel. Easyjet launched a £12m pan-European campaign in 2018 called ‘Imagine.’ It was a TV ad which showed the many wonders of air travel. Airbnb created a unique Instagram video ad that showed users how the experience of discovering each activity in the Airbnb app will look like. Travelocity is an online travel agency most notably known for one of their popular integrated marketing campaign with the Roaming Gnome. Home » Innovative Travel Marketing Campaigns From Around The World. By holding up your phone in the street, the app would identify the nearest bars to them that served Stella. Flight Center used this idea and offered cheap deals to New York City. However, if there is a reward program, it will encourage loyalty and repeat business. 2018. From 34,000 applicants, the winner was none other than Ben Southall from Hertfordshire. Watch 'Stella Artois App - Le Bar Guide' here. Watch 'WestJet Christmas Miracle: Real-time Giving' here. Visit PA wanted to push Pennsylvania as the perfect summer getaway. This campaign has combined storytelling with technology. Creating a successful travel marketing campaign can be a challenging task for most of the travel marketers.
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